Isha and Ishana was born from memories — of growing up watching our mothers draped in elegance, effortlessly embodying the quiet luxury that Indian fashion has always known. We remember the soft rustle of silk, the glimmer of hand embroidery catching afternoon light, and the confidence that came not from what they wore, but how they wore it. Each piece told a story — of grace, patience, and artistry passed down through generations.

As friends and founders, we shared that same nostalgia — but we also shared a dream. A dream to reimagine Indian craftsmanship for the world we live in today. We envisioned a space where the grandeur of tradition could meet the ease of modern living. Where every thread of hand embroidery could find its place on silhouettes that feel light, fluid, and timeless.

Our collections are crafted with this philosophy at heart — a fusion of heritage and innovation, structure and softness, artistry and wearability. Each piece is hand-finished by skilled artisans, blending intricate Indian techniques with contemporary design sensibilities. The result is clothing that feels both rooted and refreshing — classic yet current, statement-making yet understated.

At Isha and Ishana, we design for women who carry tradition in their heart and modernity in their stride. Women who find beauty in subtlety, strength in grace, and confidence in authenticity.

Every garment is a tribute — to the legacy of Indian craftsmanship, to the artisans who keep it alive, and to the women who continue to inspire it.

Because to us, fashion isn’t just about what you wear — it’s about what you feel when you wear it: a quiet kind of power, a lasting kind of elegance, and a story that’s entirely your own.