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Shop by the moment it's for

Because some days you think about what to wear a week beforehand.

Up to 25% off through Sep 14th.

The Atelier Weekend — our Labor Day Event.

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SEE IT MOVE

A photograph can't show how the embroidery catches light. Tap any piece to shop.

Hand Embroidered In House

Cut and sewn by machine. Embroidered entirely by hand.

Made by Skilled Artisans

Seven people make our clothes, in New Delhi.

Made in Small Runs

Top-tier fabric & materials, hand chosen for comfort & elegance.

Free Returns & Exchanges

Enjoy Free Returns and Exchanges on eligible pieces.

Two women posing for a photo indoors with a chandelier in the background.

TWO FRIENDS. TWO MOTHERS.

Both of them designed after the house went quiet. Both kept the sketches and the threads. Neither ever got the opening. We built the label they didn't get to start.

From the workroom

Occasional writing about embroidery, cloth, and how things get made.

The Jumpsuit That Took 100 Hours to Make

Behind every extraordinary piece is an extraordinary amount of care. Our grey jumpsuit took seven full days of hand embroidery — close to 100 hours — to bring to life....

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5 Wardrobe Staples Every Modern Indian Woman Should Own

Every modern Indian woman deserves a wardrobe that blends tradition with effortless style. From hand-embroidered dresses to versatile co-ord sets and timeless shirts, discover five luxury staples that define quiet...

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A Guide to Hand Embroidery — Techniques, Motifs, and Timeless Appeal

Explore India’s rich embroidery heritage — from zardozi and chikankari to kantha and phulkari. Learn how hand embroidery continues to inspire modern fashion with its timeless artistry and craftsmanship.

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